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Our Story.
Tapatio was founded in 1971 by Jose-Luis Saavedra, Sr. in Vernon, CA. The name comes from a term to identify someone from Guadalajara, Mexico where Saavedra, Sr. was born. More than half a century later, Tapatio is still a family-run business and has grown to become a staple, not only in Hispanic households but in most American households. It is the #1 hot sauce in the west, the #3 hot sauce in the USA, and is now exporting globally! Tapatio is a sauce that can be used with everything and is available in many different sizes. For more information, please visit tapatiohotsauce.com.
Photo op:
Jose-Luis Saavedra, Sr. with his son and partner Jose-Luis at the Tapatío headquarters in 2007.
Where it all started:
Jose-Luis Saavedra, Sr.'s childhood home in Guadalajara, Mexico where he grew up as the eldest of 4 siblings
On the shelves:
Tapatío's Traditional Picante flavor in stores before their 2023 rebrand.
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